You'll never guess what happened when I stopped handing out cards and started mailing them instead / by Jake Bronstein

Years ago I used to obsess over my business cards, buy 'em by the box, put a few in my wallet and hand them out sporadically. Care to guess what happened next? Er, just about nothing.  Instead of all that, when I meet someone I'd really like to keep up with, I ask for their mailing address so I can send them something fun. Then I send a hand-written note on card-stock. The response rate is damn-near 100%. I guess less really is more. Next stop, my own letterhead. Who's with me? PS: Tip of the hat to Erik Marinovich, the hand-letter above, who inspired me to try my hand at it myself. 

Years ago I used to obsess over my business cards, buy 'em by the box, put a few in my wallet and hand them out sporadically. Care to guess what happened next? Er, just about nothing. 

Instead of all that, when I meet someone I'd really like to keep up with, I ask for their mailing address so I can send them something fun. Then I send a hand-written note on card-stock. The response rate is damn-near 100%.

I guess less really is more. Next stop, my own letterhead. Who's with me?

PS: Tip of the hat to Erik Marinovich, the hand-letter above, who inspired me to try my hand at it myself.